Age Range 11 – 13
In this programme a large group of students (60 – 80 pupils) are split into teams and are allocated a business volunteer. Students learn what it takes to plan and organise a pop concert.
The Enterprise Challenge encourages teamwork through group discussion and activities. Students decide how to attract an audience to a concert and evaluate the advantages and disadvantages of different types of advertising. In their teams the students choose an act and venue for their concert and then have to prepare a budget to determine the ticket price.
At the end of the programme students design an advertising campaign and present their ideas to the rest of the group.